Reader Demographics
Circulation:
|
1.1 Million |
| 90% Newsstand |
| 10% Subscription |
Readers per Copy:
|
2.5 |
Total Readership:
|
2.7 Million |
Household Income Range:
|
$45,000-$60,000 |
College/Post-Secondary
|
98% |
Female
|
85% |
1.1 Million Copies
Distributed free to over 19,600 sites
Subscriptions: all 50 states/foreign countries.
|
Who are our readers?
Most of our readers are aged 35-54 with college or some post secondary
school education. Our readers are employed as professionals. They
read for pleasure and for emotional, physical and spiritual well
being. They have children who are more likely to be over 18 years
old. They have some retirement funds put away.
What are their priorities?
The things that are most important to them now are their:
- Family and friends
- Personal growth and learning
- Spirituality
- Physical wellness
- Career
What do they plan to invest in in the next year?
|
|
Health or other self care services/products |
70% |
|
Education and training |
69% |
|
Travel and vacations |
62% |
|
Physical fitness services or equipment |
30% |
|
Home furnishings |
32% |
|
Computers and other business equipment |
25% |
|
Home remodeling |
21% |
|
Stereo and CD equipment |
17% |
|
Automobiles |
17% |
|
|
|
What services did they purchase last year?
|
|
Dentist |
81% |
|
Physician |
81% |
|
Accountant/tax service |
59% |
|
Dry cleaning/laundry |
59% |
|
Florist |
55% |
|
Investment/financial counselor |
53% |
|
Massage therapist |
51% |
|
Counselor/therapist |
51% |
|
Chiropractor/holistic health care |
49% |
|
Travel agent |
47% |
|
Insurance agent |
43% |
|
Lawyer |
34% |
|
Plumbing |
32% |
|
Opticial |
26% |
|
Realtor |
25% |
|
Remodeling/carpentry services |
21% |
|
Electrician |
19% |
|
Employment agency |
17% |
|
Painting |
17% |
|
Cleaning service |
13% |
|
|
|
|
66% are pet owners, using veterinarian services |
|
|
|
Household Income Range:
|
|
$45,000-$60,000 |
|
|
|
Employment:
|
|
Full time |
74% |
|
Part Time |
15% |
|
Professionals |
88% |
|
Health care field |
34% |
|
Computer field |
11% |
|
Self-employed |
11% |
|
|
|
Home Ownership:
|
|
|
60% |
|
|
|
Finances:
|
|
Checking and savings |
98% |
|
IRA/retirement account |
81% |
|
Save or invest |
68% |
|
|
|
Marital Status:
|
|
Single |
60% |
|
In committed relationships |
40% |
|
|
|
Family:
|
|
Children over 18 |
55% |
|
Children under 18 |
32% |
|
Parents living and well |
60% |
|
|
|
Education:
|
|
College/graduate degree |
51% |
|
Post secondary school |
45% |
|
|
|
How do they spend their time:
|
|
Reading |
94% |
|
Dining out |
81% |
|
Plays/opera/ballet |
59% |
|
Physical exercise |
57% |
|
Movie theaters |
55% |
|
Movie rentals |
53% |
|
Gardening |
45% |
|
Cooking |
45% |
|
|
|
|
Our readers eat out 1-3 times per week. |
|
|
|
Where did they travel last year?
|
|
Vacationed outside the U.S. |
20% |
|
Business trips in the U.S. |
30% |
|
|
|
|
80% stayed in a hotel and 23% frequented B&B's |
|
75% traveled by automobile and 66% by plane |
|
|
|
What resources do they use for emotional, physical and spiritual
health?
|
|
Books/cassettes |
83% |
|
Support/12-Step groups |
56% |
|
Meditation |
55% |
|
Exercise |
51% |
|
Individual therapy |
44% |
|
Church or other worship |
44% |
|
Christian affiliation |
55% |
|
Spiritual affiliation |
25% |
|
Massage |
36% |
|
Retreats |
30% |
|
Chiropractic |
25% |
Become an advertiser,
2.7 million readers will seek you out!
|
The above data are an average of the reader surveys submitted.
(±5%)
